Media & Communications
Official press releases, news, and media updates from Sensational League.
Bettina Kuperman's keynote at Spot On Activation 2026: not a moral case for women's sports, a business case for building it differently.
Women founders face a $1.7 trillion financing gap. What women in sports actually need: investment, ownership, infrastructure. By: Bettina Kuperman
Copenhagen, January 20, 2026 - Sensational League has completed its first official team draft, with eight team captains selecting their squads for the upcoming inaugural season.
Copenhagen, January 16, 2026 – Saga Sports Group today announces the appointment of influencer Cecilie Pilkær Schmeichel as Digital Lead and one of the team captains, and Steen Laursen as Communications Lead for Sensational League, a new international 7-a-side professional women's football league designed for a digital-first, entertainment-driven era.
Performance. Safety. Joy. Three rules for making rules - the science behind 7v7, 20-minute games, and the size 4.5 ball. By: Majken Gilmartin
With investor backing and a model built for scale, Sensational League positions women's football for global commercial growth
Visual identity and brand positioning were core priorities from day one, not afterthoughts. By: Bettina Kuperman
Excellent event and network! Leaders Club workshop on our 7v7 format - faster, safer, more entertaining. By: Bettina Kuperman
The four months between Digital Pre-Season and Season One launch are our go-to-market engine. By: Bettina Kuperman
Female players face up to 6x more injuries than the men's game. The Sensational Ball 4.5 is designed to change that. By: Majken Gilmartin
13% longer passes, 6% faster ball speed, 17% head acceleration reduction, 86% player approval. By: Bettina Kuperman
Direct and unapologetic take on what is needed in women's sport at Leaders meet Innovation summit in London. By: Bettina Kuperman
Women's sports as a growth frontier for brands seeking to connect with powerful consumer groups. By: Bettina Kuperman
Looking forward to continuing conversations with inspiring leaders pushing for innovation and impact through sports. By: Bettina Kuperman
Women's sports is the fastest growing asset class in sports - 4.5 times faster than men's. Time to get on board. By: Bettina Kuperman
109 researchers, 600+ studies: women's sports need gender-specific design - not just equipment, but how we structure competition. By: Majken Gilmartin
We exist for two reasons: the players and the fans. Building the platform for female players to excel, earn, and build their audience. By: Bettina Kuperman
Sport is structured, ambitious, impactful - yet entertainment possesses significant influence. Time to merge these sectors. By: Bettina Kuperman
53% of fans want women's sports to offer unique alternatives. 52% of experts see superior brand value vs second-tier men's leagues. By: Bettina Kuperman
The Sensational League inaugural draft event premieres on YouTube. Making women's football accessible for everyone. By: Bettina Kuperman
Kamilla Jensen on why women's football needs structures built for women's participation. By: Bettina Kuperman
That goes for all the incredible women's sports ventures out there. By: Bettina Kuperman
»Hvis vi fejler, fejler kvindesporten,« lyder mantraet bag danske Sensational League. By: Aske Hald Knudstrup
It's no secret we're focused on reducing injuries in our sports formats. By: Majken Gilmartin
A brand new 7v7 women's football competition is coming to Copenhagen in April, with plans to expand out into the UK and USA, with some unique twists... By: Rich Laverty
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