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7v7
Match Format
8
Teams
80
Players
8
Captains
6
Game Days per Season
20 min
Match Length
3
Matches per Team per Game Day
Summer 2026
Season 1 Launch
Copenhagen
Season 1 Location
Sensational League uses a unique three-pillar points system where teams earn points for match results, fan engagement (social media reach and in-venue support), and community impact projects. Champions are crowned based on total points across all three pillars.
All matches are streamed live on YouTube and designed for digital-first consumption. The league features no coaches on the pitch - captains lead their teams directly.
About
Sensational League is an international 7v7 professional women's football league launching in Summer 2026 across the Nordics, with planned expansion to the UK and US. The league combines elite competition with entertainment-driven festival game days, paid athletes, and year-round digital engagement.
Created by Saga Sports Group, founded by sports industry veterans Bettina Kuperman (CEO) and Majken Gilmartin (COO), Sensational League is designed to prove the commercial viability of women's football by building a platform where players, fans, brands, and cities are active co-creators.
The league features 8 teams led by athlete-influencer captains, a fast-paced 7v7 format optimized for broadcast and streaming, and a unique points system that rewards match performance, fan engagement, and community impact.
Parent Company
Saga Sports Group is an international sports and entertainment company specializing in women's sports. The company builds sports platforms designed for women, combining competition, content, and commerce in scalable business models.
Founded by Bettina Kuperman and Majken Gilmartin, Saga Sports Group proves the business case for women's football by creating professional careers for athletes and turning female fans into the most valuable community in sport.
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