Media & Communications
Official press releases, news, and media updates from Sensational League.
Jan 21, 2026
That goes for all the incredible women's sports ventures out there. By: Bettina Kuperman
Jan 21, 2026
»Hvis vi fejler, fejler kvindesporten,« lyder mantraet bag danske Sensational League. By: Aske Hald Knudstrup
Jan 21, 2026
It's no secret we're focused on reducing injuries in our sports formats. By: Majken Gilmartin
Jan 21, 2026
A brand new 7v7 women's football competition is coming to Copenhagen in April, with plans to expand out into the UK and USA, with some unique twists... By: Rich Laverty
Jan 20, 2026
Copenhagen, January 20, 2026 - Sensational League has completed its first official team draft, with eight team captains selecting their squads for the upcoming inaugural season.
Jan 16, 2026
Copenhagen, January 16, 2026 – Saga Sports Group today announces the appointment of influencer Cecilie Pilkær Schmeichel as Digital Lead and one of the team captains, and Steen Laursen as Communications Lead for Sensational League, a new international 7-a-side professional women's football league designed for a digital-first, entertainment-driven era.
Nov 4, 2025
With investor backing and a model built for scale, Sensational League positions women's football for global commercial growth
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Follow Us→Sensational League is an international 7v7 professional women's football league launching in April 2026 across the Nordics, with planned expansion to the UK and US. The league combines elite competition with entertainment-driven festival match days, paid athletes, and year-round digital engagement. Created by Saga Sports Group, founded by sports industry veterans Bettina Kuperman (CEO) and Majken Gilmartin (COO), Sensational League is designed to prove the commercial viability of women's football by building a platform where players, fans, brands, and cities are active co-creators. The league features 8 teams led by athlete-influencer captains, a fast-paced 7v7 format optimized for broadcast and streaming, and a unique points system that rewards match performance, fan engagement, and community impact.
Saga Sports Group is an international sports and entertainment company specializing in women's sports. The company builds sports platforms designed for women, combining competition, content, and commerce in scalable business models. Founded by Bettina Kuperman and Majken Gilmartin, Saga Sports Group proves the business case for women's football by creating professional careers for athletes and turning female fans into the most valuable community in sport.
