Before the Season
DIGITAL PRE-SEASON
Our go-to-market engine before launch.
What It Is
Digital Pre-Season
Pre-season training and match play
Player testing, team dynamics and game format
Live content production with players and creators
Open environment for partners and media
From the Pitch
Pre-Season Days - 11 April & 1 May 2026
Eight teams. 80 players. Two pre-season days on the pitch - the first chapters of Sensational League.
Why It Matters
Why It Matters
Prepare players and validate the football product
Build player profiles before launch
Create early attention and relevance
Test formats with real audiences and partners
Turn community into action from day one
De-risks launch by testing sport, content and commercial formats in one place
Follow the Journey