COPENHAGEN, November 4th, 2025 - Sensational League, a new international 7v7 professional women's football league, launches April 2026 across the Nordics -before expanding to the UK and US.
The League combines elite competition with entertainment-driven festival match days, paid athletes, and year-round digital engagement, positioning women's football as a commercial sports entertainment platform.
Women drive 75% of global consumer spending and represent over 700 million active sports fans, yet women's sports receive less than 5% of sports sponsorships. That's the opportunity Sensational League seizes, proving that women's football, when designed authentically for athletes and fans, can become one of the most valuable properties in global sports entertainment.
Sensational League is created and owned by Saga Sports Group, an international sports & entertainment business, founded by experienced sports executives Bettina Kuperman and Majken Gilmartin.
"We're building a new ecosystem for women's football, designed for the network economy where players, fans, brands, and cities are active co-creators," says Bettina Kuperman, CEO and Co-Founder. "We're rethinking the industry to prove that women's football can generate real commercial value on its own terms."
BACKED BY MOONBUG FOUNDER
The League is backed by entrepreneur and investor René Rechtman, founder of Moonbug Entertainment (Blippi, CoComelon).
"The Sensational League has everything investors look for: A proven team, a scalable model, and perfect timing. The founders know how to turn sports into global entertainment IP that connects with today's audiences. Women's sports is the next growth engine of the industry," says René Rechtman.
THE EXPERIENCE
- Paid players across 8 teams led by athlete-influencer captains
- 7v7 format: fast games made for broadcast and streaming
- Point system rewards match performance, fan engagement, and community impact
- 6 festival-like match days
- League Finals - football, music, and lifestyle
- Year-round digital fan and content strategy
FEMALE FANS AND PLAYERS
"The future of women's sports lies in design, not imitation," says Majken Gilmartin, Co-Founder and COO. "We've built a format shaped by how women compete, connect, and consume and that's where the next commercial breakthrough will happen."
Upcoming announcements will reveal city hosts, founding captains, expert advisory board, prize money, brand collaborations, and media partnerships ahead of the 2026 debut season.
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