Press Room

Sensational League is an international 7v7 professional women's football league launching in Summer 2026 across the Nordics, with planned expansion to the UK and US. The league combines elite competition with entertainment-driven festival match days, paid athletes, and year-round digital engagement.

Created by Saga Sports Group, founded by sports industry veterans Bettina Kuperman (CEO) and Majken Gilmartin (COO), Sensational League is designed to prove the commercial viability of women's football by building a platform where players, fans, brands, and cities are active co-creators.

The league features 8 teams led by athlete-influencer captains, a fast-paced 7v7 format optimized for broadcast and streaming, and a unique points system that rewards match performance, fan engagement, and community impact.

Saga Sports Group is an international sports and entertainment company specializing in women's sports. The company builds sports platforms designed for women, combining competition, content, and commerce in scalable business models.

Founded by Bettina Kuperman and Majken Gilmartin, Saga Sports Group proves the business case for women's football by creating professional careers for athletes and turning female fans into the most valuable community in sport.